The Landmark NSIGHT Study Reveals Surprising Facts About What Patients Want for Their Eyes
The results of some unique research known as the NSIGHT Study (Needs, Symptoms, Incidence, Global Eye Health Trends) have recently been released and the findings are quite interesting.
The study, supported by Bausch and Lomb, attempted to answer the question, “What do patients want?” A complex online survey was administered to vision corrected patients around the globe. Several categories were evaluated, creating a hierarchy of needs for eight major categories and 40 minor categories. In addition to ranking these categories in order, the categories also received scores that labeled them “high importance,” “medium importance,” and “low importance.”You can see from the graph that Vision is the top category. This means vision is the most important factor for patients when they choose products for their eyes. While this is not much of a surprise, the rankings of some of the other categories raised more than one eyebrow here at LaFollette Eye Clinic.
First, you will notice that the categories are separated by color. These are to identify the high, medium, and low importance categories. Interestingly enough, vision was the only category considered important enough to be in the high category, so it’s in a league of its own. Health, Environment, and Eye Condition are all somewhat important to the survey group, landing those categories in the “medium importance” range.
The surprise comes when the “low importance” categories are reviewed. The ones that seem most personal are also the least important to survey responders. The scores for Convenience and Comfort, while low, almost qualify for “medium importance,” but not quite. The bottom two categories were the biggest surprise of all. When choosing products for their eyes, respondents indicated that Personal Performance and Personal Appearance were of lowest importance, and Personal Appearance was dead last.
When adjusted for U.S. respondents only, Vision was more than eight times as important to patients as Personal Appearance. Eight times! Given these results, it’s surprising The Eyewear Gallery has any mirrors in it at all. What’s the point? As long as vision is clear and the eyes are healthy, appearance doesn’t seem to matter. Well, almost.
Information like this is incredibly helpful to eye care professionals. After all, we must know our patients’ wants and needs before we can fulfill them. But beyond that, understanding the category rankings allows us to personalize our educational programs and visual solutions for patients based on their preferences. We can now do that thanks to some incredible software, featured in a previous post. Additionally, we can use this new software to demonstrate how lenses and eye conditions affect – you guessed it – vision. And we can focus our efforts towards providing our patients with the clearest, healthiest, most comfortable vision possible.
But don’t worry. We’ll still make sure you look fabulous.
And now, what do you think? Are the survey results spot on, or have they missed the mark?